Breakthrough Communications During Times of Change: HR Perspectives

Presented by Mary Shafer, VP, Strategic Advisory Services

Contact Information

Mary Schafer
VP - Strategic Advisory Services

ADP
404 931 6583

 mary.schafer@adp.com  

Session Description

Navigating today’s changing workforce landscape and managing employees is more complex than ever before. The key is to start with a solid internal communications and change management plan. Your employees are going through a lot right now — they may be experiencing everything from health and safety concerns to work-from-home isolation, adjustments and / or social distancing at the worksite as well as concerns about work life balance, including childcare. However, by effectively communicating with your workforce, you can help keep your staff informed and motivated during these changing times.

Learning Objectives

·      How to build a strategic communications plan

·      Communications best practices and how to maximize engagement and adoption

·      Ideas for leveraging new communications techniques

·      Lessons learned from real-life case studies

About the Speaker

Mary serves as Vice President in ADP’s Strategic Advisory Services organization. As a communications and change management expert, she is responsible for working with clients to provide strategy, advice, insight and effective communications solutions to help clients meet their human capital management goals. Mary is also a regular speaker for industry and ADP events. Before joining ADP, she held senior marketing, communications and transformation leadership positions at such respected organizations as First Data, MCI, Waggener Edstrom Public Relations and Fleishman-Hillard Public Relations. Mary holds MBA from The University of Georgia’s Terry College of Business as well as a bachelor’s degree in Journalism from The University of Georgia.